ch1 JD Dealers Laughed When He Bought His Second Old Farmall — Until Years Later He Still Had His Farm

The $300 Tractor

The auction was winding down on a Saturday afternoon in March of 1979, and most of the serious bidders had already left. They’d gotten what they came for—the good equipment, the newer machinery, the pieces that still had shine on them and years left to give.

What remained was the “junk.” At least that’s what everyone called it.

Robert Hayes stood near the back of the crowd with the catalog in his hand, watching the auctioneer work through the last lots of an estate sale for a farmer named Frank Dietrich, who’d died at eighty-seven. Frank had farmed the same place since 1923, and his equipment shed was a museum—machines most people had forgotten existed.

“Next up—lot forty-seven,” the auctioneer called. “1951 Farmall M. Runs. Needs some work. Do I hear five hundred?”

Silence.

The tractor sat in spring mud. Red paint faded almost to pink. One rear tire flat. Weeds growing up through the cultivator. It still had the cultivator mounted like it had been parked there mid-season and never touched again.

It looked exactly like what it was: a thirty-year-old machine nobody wanted.

“Four hundred?” the auctioneer tried. “This is a running tractor, folks. Needs a little love, but it’s got work left in it.”

More silence. A few men chuckled. Someone made a joke Robert didn’t catch, but it got laughs.

“All right—three hundred to start the bidding.”

Robert raised his card.

The auctioneer spotted him and nodded. “Three hundred, I got three. Do I hear three-fifty?”

Nothing.

“Going once at three hundred… twice at three hundred…”

The gavel came down.

“Sold. Bidder ninety-two. Three hundred dollars.”

Robert walked up, paid his $300, got his receipt, and turned to leave.

Near the cashier’s table, two men in John Deere caps stood talking—implement dealers, from the look of them. Clean boots. Pressed shirts. Even at a farm auction.

One nudged the other and nodded toward Robert.

“That’s the guy,” he said, not quite whispering. “Hayes bought another old Farmall.”

“Another one?” The second dealer laughed. “How many of those pieces of junk is he running now?”

“This makes two, I think. Maybe three. I don’t know how he expects to compete farming with equipment that ought to be in a scrapyard.”

“He doesn’t compete,” the first dealer said. “He survives—barely. Give him a few more years and he’ll be having one of these sales himself.”

They both laughed.

Robert kept walking.

He didn’t argue. He didn’t glare. He didn’t turn around and deliver a speech. He paid his bill and went home to figure out how he was going to get that Farmall running the way he needed it to.

Because this was not a story about a man who was too cheap to buy good equipment.

It was about a man who understood math better than the men laughing at him.

And by the time it was over, those dealers stopped laughing.

Six Years Earlier

Robert Hayes’s strategy didn’t begin in 1979. It began in 1973.

Robert was thirty-one then, farming 280 acres he’d bought in 1968 with money he’d saved working construction and doing custom harvesting for other farmers. He entered farming with no family land and no inheritance. He knew what that meant: his margin for error was thin.

His first tractor was a 1953 Farmall Super M, bought for $1,200. A good machine. Solid. Robert spent two months rebuilding the engine, replacing seals, getting everything tight and right.

For five years, that tractor did everything he needed.

But by 1973, he expanded. A neighbor retired and offered him a lease on another 160 acres. Suddenly, one tractor wasn’t enough.

He had a choice.

He could do what most farmers did—walk into an implement dealership, trade in his old Farmall, and finance a newer tractor with more horsepower and comfort and status.

Or he could do something different.

Robert spent a week running numbers. Yellow legal pad. Calculator. Every scenario.

If he traded the Super M and financed something newer—say, a five-year-old John Deere 4020—he’d face payments around $300 a month for five years. Eighteen thousand dollars total with interest. More insurance. More risk. And if something expensive broke, repairs would be dealer-priced.

Or he could buy another old Farmall for $1,000 or less, spend a few hundred in parts, invest a few weekends, and own it outright. No payments. No interest. No monthly pressure.

The math wasn’t even close.

“You’re really going to buy another old tractor?” his wife, Linda, asked.

“I am.”

“People are going to think we can’t afford better.”

“Let them,” Robert said. “We’re farming for us, not for them.”

Linda smiled. “Just making sure you know what you’re getting into.”

“I’m getting into ownership,” Robert said, “and staying out of debt.”

That summer, he bought a 1949 Farmall M for $900 from a farmer upgrading. He rebuilt the carburetor, replaced the clutch, went through the electrical system. Three weeks later, he had two tractors that could handle 440 acres—and he didn’t owe anyone a dime.

People noticed.

At the feed store, at the co-op, at church, the comments started.

“Hayes is farming like it’s 1950.”
“Can’t afford modern equipment.”
“Gonna work himself to death with those old machines.”

The implement dealers were especially vocal. They all had salesmen working the territory, and farmers like Robert were a problem. Men who weren’t participating in the upgrade cycle. Men proving—quietly—that you didn’t need the newest equipment to farm.

“Those old Farmalls are time bombs,” one dealer told a customer, loud enough for Robert to hear. “They’ll nickel-and-dime you to death. False economy.”

Robert didn’t argue.

He just kept farming.

Then the World Changed

The oil crisis hit in October 1973. Diesel prices tripled. Farmers who planned budgets around cheap fuel panicked. Big tractors burned 50, 60, 70 gallons a day in peak season. At new prices, that was brutal.

Robert’s Farmalls sipped fuel by comparison. His costs rose, but not like his neighbors’ did.

Then 1974 and 1975 brought worse news. Wheat prices crashed. Input costs stayed high. The farms that had been marginal became impossible.

Payments that were manageable in good years became fatal in tight years.

Foreclosures started. Then more foreclosures.

Between 1974 and 1976, two farms in Robert’s county went under. Then three. Then seven.

Good farmers. Hard workers. Men who did everything the dealers and banks said to do—expand, modernize, finance equipment, increase efficiency.

And when the markets turned, when costs outran income, they lost everything.

Robert watched it happen and felt sick—not because he thought he was smarter, but because he knew the only difference between them and him was debt.

They owed money on equipment.

He didn’t.

When their income dropped, they couldn’t cover payments. When his income dropped, he tightened his belt and kept going.

That was the moment he made a decision that would define the rest of his career:

He would never finance equipment again.

Not new. Not used. Not anything.

If he couldn’t pay cash, he wouldn’t buy it.

Back to the Auction

By the time Robert bought that 1951 Farmall M for $300 in 1979, he’d been farming equipment-debt-free for six years. His two older Farmalls were running strong, well maintained, and predictable.

But his leases had expanded again. Another neighbor retired. Another 80 acres became available.

He needed a third tractor.

The Farmall he bought at Frank Dietrich’s estate sale was a project—no question. But it wasn’t complicated. Robert could see what it needed: tires, electrical work, general maintenance, and an engine refresh.

He spent April and May bringing it back.

Evenings after fieldwork. Weekends. Early mornings.

He pulled the engine and rebuilt the top end. Replaced bearings. Cleaned and gapped points. Rewired the charging system. Found used tires at a salvage yard for $80. Bought gaskets and seals for another $120. Spent $40 on paint—not show-quality, but respectable.

By June, when wheat harvest rolled around, Robert had about $500 invested in that tractor.

And it ran like the day it rolled off the line.

Three tractors, total investment over six years: maybe $3,500.

Meanwhile, his neighbor Greg Patterson—who bought new equipment in 1974—had over $40,000 in tractor debt, still owed $32,000, and paid nearly $600 a month.

Robert paid zero.

The difference wasn’t horsepower.

It was pressure.

The Quiet Advantage

The pattern held.

When Robert needed a grain drill, he bought a used one for $400 and refurbished it himself.

When he needed a bigger disk, he found one at an auction for $350 and replaced the bearings.

When his 1953 Super M needed a full overhaul in 1982, he rebuilt it over winter with an $800 kit.

Every machine was paid for. Every repair was something he could handle with basic tools and mechanical knowledge. Nothing required dealer diagnostics. Nothing trapped him in a system designed to extract maximum revenue from farmers.

He wasn’t just saving money.

He was buying survivability.

A Farmer Comes to Ask

In 1984, a young farmer named Scott Brennan came to Robert for advice. Scott inherited 200 acres free and clear—but no equipment. His father sold it to cover medical bills.

“Everyone says I need to buy new,” Scott said. “Or at least finance something newer. Dealers say I can’t compete with old junk.”

Robert was working on the 1949 Farmall, replacing a hydraulic line. He didn’t look up.

“Compete with who?” he asked.

“The big operations.”

“You’re never going to outproduce them,” Robert said, tightening the fitting. “They’ve got ten times your acres. But you can out-survive them.”

Scott frowned. “How?”

Robert stood up and wiped his hands.

“By not owing money.”

He pointed at his three Farmalls lined up in the shed—old, worn, but running.

“These tractors aren’t worth ten thousand combined if I sold them tomorrow,” he said. “But they don’t owe anybody anything. That means I can farm through bad years. Low prices. Drought. Hail. Whatever comes. My overhead is almost nothing.”

He looked Scott in the eye.

“The dealers will tell you new equipment makes you efficient. Maybe it does. But it also makes you vulnerable. Dependent. One bad year away from losing everything.”

Scott nodded slowly.

“So what do I do?”

“Buy old equipment for cash. Learn to fix it. Keep costs low. Build savings. Upgrade only when a bad year won’t break you.”

Scott took the advice. Bought two old Farmalls and used implements for under $5,000. Learned maintenance. Started farming.

Ten years later, Scott was debt-free and leasing another 300 acres.

The dealer who told him he couldn’t compete with “junk” went out of business.

The Dinner in 1993

In 1993, Robert attended a county Farm Bureau dinner. He didn’t like those events, but Linda insisted.

During the social hour, Robert found himself in a small circle of farmers listening to Phil Morrison, a regional John Deere dealer, praising new technology.

“Farming today isn’t like it used to be,” Phil said. “You need the right tools to compete. GPS guidance. Variable-rate application. Integrated data. The farmers who embrace technology are the ones who’ll survive the next decade.”

A younger farmer nodded toward Robert.

“What about guys like him? He’s been farming old equipment for twenty years and he’s still here.”

Phil smiled—not mean, just condescending.

“Robert’s an exception. He farms small. He’s not trying to maximize production. It’s not scalable. It’s not modern agriculture.”

Robert took a sip of his drink.

Phil continued. “Farming is about leverage. Borrowed capital increases capacity. Scale up to stay competitive. That’s how you make real money.”

“That’s also how you lose everything,” Robert said quietly.

The circle went silent.

Phil turned toward him. “What?”

“Leverage,” Robert said. “Scale. Borrowed capital. That’s how most of the farms that went under in this county lost their land.”

Phil’s smile tightened. “That’s an oversimplification.”

“Is it?” Robert asked. “How many foreclosures between 1980 and 1985 involved new equipment? How many involved expansion on credit? How many followed exactly what you’re selling?”

Phil didn’t answer.

“I’m not saying your tractors aren’t good,” Robert continued. “I’m saying the business model benefits dealers and banks. Debt creates dependence. It creates captive customers. It guarantees we keep coming back.”

“That’s not fair,” Phil said.

“Maybe not,” Robert replied. “But it’s true.”

He set down his drink.

“I’ve watched good farmers lose everything because they believed they needed bigger, newer, more powerful, more high-tech. And when markets shifted or weather failed, leverage crushed them.”

He paused.

“I’m still farming because I don’t owe anybody anything. My tractors are old, but they’re mine. Nobody can take them.”

Phil nodded once, made an excuse, and walked away.

One of the older farmers raised his glass to Robert.

“Well said.”

After that, Robert wasn’t just the eccentric guy with old junk.

He was the man who survived.

What It Really Meant

Young farmers began seeking him out. At first they asked about equipment. How to evaluate old machines. How to buy at auctions. How to troubleshoot and maintain.

But the deeper lesson was always the same: how to build a farm that could survive bad years.

How to resist the pressure to expand, modernize, leverage.

How to farm free.

Robert retired from active farming in 2005 at sixty-three. He leased his land to a former student farming 400 acres with equipment owned outright. The four Farmalls were still running. Still working. Still proving that old equipment, properly maintained, could outlast the modern machines that were supposed to replace it.

In retirement, Robert became the person you called when you didn’t want the dealer. When you had an old tractor that needed rebuilding. When you wanted parts found. When you needed someone who understood machines the way farmers used to.

He never got rich. Never farmed thousands of acres. Never became a “big operation.”

But he did something more important.

He built a life and a farm nobody could take away.

The Point of It All

In 2018, Robert did an interview for a farming podcast. The host asked him to summarize his philosophy in simple terms.

Robert thought for a long time.

“I think most farmers are trying to make as much money as possible,” he said. “That sounds reasonable, but it’s the wrong goal. Because maximum profit is what drives you into debt. It drives you to expand too far. It drives you to take risks you can’t afford.”

“What’s the right goal?” the host asked.

“Survival,” Robert said. “Independence. Ownership. Building something that can weather storms.”

He paused.

“If you can survive long enough, profit takes care of itself. But if you prioritize profit over survival, you eventually lose everything.”

The host nodded. “So the tractors weren’t the point.”

“No,” Robert said. “The tractors were just the tool. The point was staying out of debt.”

The Last Image

The last time anyone saw all four of Robert’s Farmalls together was at a farm show in 2019. Robert lined them up and let people climb on them, ask questions, study them like artifacts.

A young farmer—maybe twenty-five—stared at the tractors for a long time, then turned to Robert.

“Everyone tells me I need modern equipment to make it,” he said. “That old stuff can’t compete. But you made it work for forty years. What’s the truth?”

Robert smiled.

“The truth is competition is the wrong framework,” he said. “You’re not trying to beat other farmers. You’re trying to survive an industry that profits from keeping you in debt.”

He ran his hand along the hood of the 1949 Farmall M, the one he’d bought decades earlier for $900.

“The dealers laughed when I bought my second old Farmall,” he said. “And my third. And my fourth. They said I couldn’t compete.”

He looked at the young farmer.

“But I’m still here. And most of those dealers are gone. So who was right?”

The young farmer nodded slowly.

“I think I understand.”

“I hope you do,” Robert said. “Because the pressure to modernize and expand and borrow—it’s never going to stop. It’s built into the system. And if you can’t resist it, it’ll take everything you have.”

Robert Hayes is in his eighties now. He still lives on the farm he bought in 1968. Still works on tractors in his shop. Still teaches young farmers how to keep old machines alive—and keep debt out of their lives.

The four Farmalls are still there.

Still running.

Still proving the same thing they proved in 1979, when a $300 tractor was “junk” to everyone else:

Ownership beats appearance.
Independence beats efficiency.
And survival beats growth.